Your Video
Is Leaking.

Every second a viewer doesn't watch is money you'll never get back.
We find exactly where. And we fix it.

Get Your Free Video Audit See How It Works

$0M

Revenue recovered via hook fixes

0+

Videos audited & rebuilt

0×

Avg ROAS after optimization

The Problem

Most videos bleed
viewers silently.

You shoot the video. You run the ad.
You watch the spend go up and the results stay flat.

Nobody tells you why. No alert fires. No dashboard flags it.
The viewers just leave, at the same moment, every single time. You never know.

60–80%

of viewers are gone before 3 seconds

$0

returned from a viewer who doesn't watch

0%

of brands have never audited their hooks

The Real Cost of a Video Leak

You're not losing viewers.
You're losing revenue.

Every 1% improvement in viewer retention directly increases your chance of conversion. If 1,000 people see your ad and 800 leave in 3 seconds, you're paying for 1,000 impressions and getting 200 real views. That's 80% waste. Before a single click.

Where Your Video Loses People (Average Brand, Unoptimized)

Start

100%

3 sec

28% remain

25%

17% remain

50%

10% remain

75%

5% remain

100%

2% complete

By the time someone reaches your CTA, only 2 in 100 viewers are still watching. If you doubled that to 4, you doubled your conversion pool without spending an extra dollar.

The Video Journey

Every video has 5 moments
where you win or lose.

Most brands have no idea what happens inside each one. We do. We've built a system to diagnose and fix every leak point before your ad spend touches it.

1

3 SEC

The Hook Window

The make-or-break moment. Viewers decide in under 1.7 seconds whether to keep watching.

⚡ Leak

No scroll-stopping first frame. No pattern interrupt.

✓ Fix

Redesign hook with pattern interrupt, emotional tension.

70% drop at this stage

2

25%

The Curiosity

Viewers who pass 3s need a promise. They're asking: is this worth my next 60 seconds?

⚡ Leak

You front-loaded your brand. No narrative tension.

✓ Fix

Build a clear narrative tension and viewer promise.

20% more lost here

3

50%

The Engagement

The midpoint is the deadliest. Viewers have invested time but haven't received the value yet.

⚡ Leak

No midpoint surprise. The video feels predictable.

✓ Fix

Insert a re-hook: a new revelation or unexpected turn.

Retention valley

4

75%

The Commitment

Viewers here are close. But if they sense a weak ending coming, they leave before the CTA.

⚡ Leak

The CTA has already been telegraphed. No anticipation.

✓ Fix

Create anticipation: hint at a bonus or surprise reveal.

4× conversion if reached

5

100%

The Conversion

The smallest group, and the hottest leads. A vague CTA here is the most expensive mistake.

⚡ Leak

Generic CTA. No urgency. Multiple competing actions.

✓ Fix

One action. Specific. Urgent. No distractions.

+380% more converts

The Solution

Hook Rate Optimization.
We Find Your Leak.

We go through your video frame by frame, second by second.
We identify exactly where viewers are leaving, why they're leaving, and what needs to change.

Then we rewrite, redesign, and re-test until your retention curve bends upward and your ROAS follows.

01

Free Video Audit

We analyse your top 3 performing and 3 underperforming videos.
Full retention curve breakdown. Leak points identified.
Delivered within 48 hours.

02

Hook Rebuild

We rewrite your hooks, redesign your opening frames, and script new pattern interrupts.
Based on your audience data and platform behaviour.

03

Test & Iterate

We A/B test new hooks against originals.
We track retention curves daily until your videos consistently hold attention and convert.

How The Audit Works: 4 Steps

1

Submit

Send us your top 3–5 videos + your current ad data.

2

Diagnose

We map the full retention curve for each video and identify every leak stage.

3

Rebuild

We deliver a full hook rewrite, new scripts, and redesigned opening frames.

4

Results

You test the new hooks. We track. Average results in 14–21 days.

The Creative Production Journey

Before a video can be optimized, it must be built right.
Here is the full creative journey, from brief to launch. Every Ten Miles production goes through it.

Brief & Discovery Strategy-first. Brand, audience, and offer alignment.

Concept & Scripting Hook-first scripting. Emotion-led storylines. CTA architecture.

Production & Shoot Every frame intentional. Built for conversion.

Editing & Post

Launch & Optimize

Results

Case Study 01

E-Commerce Brand.
0.8% → 4.2% Hook Rate.

Beauty & Skincare · Meta Ads · 14-Day Optimization Sprint

What We Found in the Audit

3 Sec Leak

Video opened with a 4-second logo animation. Viewers were gone before the product appeared.

25% Leak

Voiceover started with brand history. No emotional hook. No tension. No reason to keep watching.

50% Leak

The product was shown at 52 seconds into a 90-second ad. By then, 96% of viewers had left.

CTA Leak

The call to action said 'Learn More'. Weakest CTA in digital marketing. Zero urgency, zero specificity.

What We Rebuilt

New Hook

Opened with a close-up of a skin texture problem + text overlay: 'This took 3 months to fix.'

New Script

Opened with the customer result, not the brand. Lead with transformation, not product features.

Product

Product shown at 8 seconds, in use, solving the exact problem shown in frame 1.

New CTA

'Get the exact routine that cleared this skin in 90 days. Only 47 kits left.' Specific. Urgent.

The Results: 14 Days Later

0.8% → 4.2%

Hook Rate

0.9× → 3.4×

ROAS

+380%

Retention at 25%

$18k/mo

Saved from wasted spend

"We spent 6 months thinking our product wasn't good enough. Turns out our hook was killing the ad before anyone saw the product."

Founder, Skincare Brand (name withheld)

Case Study 02

SaaS Brand.
CPL Dropped 62% in 21 Days.

B2B SaaS · LinkedIn + YouTube Ads · Full Funnel Rebuild

Audit Findings

3 Sec

Ad opened with a talking head saying 'Hi, I'm [Name] from [Brand].' Pure brand ego.

25%

Feature list started at 8 seconds. No pain acknowledged. No problem stated. No reason to care.

50%

The ad had a 7-second transition animation between each feature. Viewers were checking emails.

100%

CTA was 'Visit our website to learn more and book a demo.' Three actions, zero urgency.

How We Rebuilt It

New Hook

First frame: black screen, white text — 'Your team is losing 11 hours a week. We have proof.'

Problem First

Opened by mirroring the exact pain of their ICP. No features for first 20 seconds.

Demo at 25%

Showed the software solving the stated problem by the 15-second mark.

One CTA

'Book a 15-minute demo. See if we can save your team 11 hours a week.' One action. Specific.

The Results: 21 Days Later

$42 → $16

Cost Per Lead

3% → 18%

Completion Rate

62%

Drop in CPL

8.4×

Demo Booking Lift

"The hook rewrite alone changed everything. We stopped explaining our software and started describing our customer's pain. That one shift cut our CPL by more than half."

Head of Growth, SaaS Platform (name withheld)

Stop the Leak. Start Converting.