01
Weak Creative
The ad looks fine. But "fine" doesn't stop scrolls. No hook. No tension. No reason to click. The creative was made to look good, not to convert.
Your ads are
failing.
And your agency has been
charging you to watch it happen.
The problem was never Meta's algorithm. It wasn't your budget. It wasn't even your product.
It was the system, or the complete lack of one.
We built a different kind of ads operation.
$0
Wasted on vanity metrics
0x
Avg ROAS across clients
0h
From brief to live ads
0x
YOUR ROAS
WITH US
WITH US
AGENCY A
0
AGENCY B
0
AGENCY C
0
TEN MILES
0
+1450%
The Root Causes
Ads don't fail because
the platform is broken.
They fail because of a broken system behind the ads. Weak creative. No testing discipline.
The wrong funnel stage. A mismatch between the ad and the page. Bad data.
These are not platform problems. They are strategy problems. And they are fixable.
02
No Testing System
Most brands run one version of an ad and wonder why it doesn't scale. Real testing is scientific: one variable, clear hypothesis, statistical confidence.
03
Wrong Funnel Stage
Sending cold traffic directly to a checkout page. Or retargeting warm audiences with awareness ads. Funnel mismatch kills ROAS silently.
04
Audience Blindness
Same audience. Same interests. Same lookalike. For 6 months. No refresh. No exclusions. You're showing your ad to people who've seen it 40 times.
05
Creative Fatigue
An ad that worked in January is dead by March. Most agencies run the same creative until ROAS collapses, then scramble to fix it.
06
Bad Data & Pixel Issues
Broken pixel. Misattributed conversions. iOS 14.5 destroyed half your tracking and nobody fixed it. You're optimizing blind.
07
No Offer Clarity
The ad doesn't make the offer obvious. Vague CTAs like "Learn More" kill purchase intent. The offer must be unmissable in 3 seconds.
08
Agency Misalignment
The agency optimizes for CPM and reach because those look good in a report. You need ROAS and revenue. Most agencies are not incentivized to deliver that.
The Agency Problem
You hired an agency.
They hired a junior.
The marketing industry has a dirty secret: most agencies are built to retain clients, not to deliver results.
The business model depends on you staying, not on you growing. Here's what actually happens behind the retainer.
Reporting Theater
They send you a 40-slide deck every month full of impressions, reach, and engagement. Beautiful charts.
TRUTHAsk your agency: what was our exact ROAS last month? Watch what happens.
The 60-Day Learning Lie
Every new agency tells you the first 60 days are for "letting the algorithm learn." Translation: we're stalling.
TRUTHReal optimization starts on Day 1. Not Day 60.
One Creative, One Prayer
Most agencies launch one or two ad creatives and run them until the account dies. No systematic testing.
TRUTHA real ads operation runs 5 to 10 creative variations at any given time.
Vanity Metric Optimization
Low CPM? Congratulations. You're reaching the cheapest, least likely-to-buy segment on the internet.
TRUTHAlways ask: optimized for what? Cheap impressions are not sales.
Account Dependency Lock-In
Some agencies won't give you access to your own ad account. Others structure campaigns so leaving them breaks everything.
TRUTHYou own your account. You own your data. Non-negotiable.
No Creative Brief. No Process.
The agency asks you to "send over some content." They put a headline on it and call it an ad. No hook system. No copy framework.
TRUTHCreative without a brief is guessing. Guessing with your budget.
We built Ten Miles because we watched too many good brands get destroyed by agencies that optimized for their own revenue. Not yours.
A/B Testing
Most brands have never
run a real A/B test.
Running two ads and seeing which one gets more likes is not A/B testing. Real testing is
hypothesis-driven, variable-isolated, statistically significant, and connected to a clear creative roadmap.
Here's what it looks like.
THE TESTING HIERARCHY
In order of priority & leverage
TIER 1
Hook / Opening 3 Seconds
Test first. Highest leverage. One hook change can 4x CTR.
Variables: first frame image, opening text overlay, opening line
4.0xCTR lift
TIER 2
Offer & CTA
What you're asking them to do and how urgently.
Variables: CTA button text, offer framing, urgency, discount
2.5xCVR lift
TIER 3
Audience Targeting
Who sees the ad, not what the ad says.
Variables: interest stacks, lookalike %, broad vs narrow, exclusions
1.8xROAS lift
TIER 4
Ad Format & Placement
How and where the ad appears.
Variables: static vs video, Stories vs Feed, Reels vs In-feed
1.4xCPM cut
TIER 5
Copy Length & Structure
How much text and how it's structured.
Variables: short-form vs long-form, bullet vs paragraph, emoji vs none
1.2xengagement
5 RULES OF REAL A/B TESTING
The discipline behind every winning ad we ship
One Variable Only
Change one thing per test. If you change the hook AND the CTA simultaneously, you learn nothing. Isolation is the only way to know what moved the needle.
Statistical Significance
Don't call a winner at 50 clicks. Wait for at least 100 to 200 conversions per variant, or 95% confidence on your testing tool. Gut-feel decisions kill good tests.
Document Every Hypothesis
Before running the test: write down what you expect to happen and why. This builds a learning library. After 6 months you will have a playbook that compounds.
Kill Fast. Scale Slow.
Cut underperforming variants within 72 hours. Scale winners by no more than 20% per day or the algorithm resets and your winning creative enters a new learning phase.
Creative Velocity Is The Moat
The brand that can test 20 new creatives a month beats the brand testing 2. Speed of iteration, not size of budget, is the real competitive advantage in paid ads.
Data & Tracking
Data without interpretation
is just expensive noise.
iOS 14.5 broke most brands' tracking. GA4 confused the rest. Most agencies responded by
showing you less data and calling it "optimized reporting."
We responded by building a tracking stack that works.
Across every platform, every touchpoint, and every pixel of the funnel.
01
LAYER 1
Meta / TikTok / Google Pixel
- Pixel health audit and reinstallation via Events Manager
- Standard + custom events: ViewContent, AddToCart, InitiateCheckout, Purchase
- Conversion API (CAPI) setup. Server-side events that bypass iOS restrictions
02
LAYER 2
GA4 + Attribution Model
- Full GA4 property rebuild with custom events and conversion goals
- Data-driven attribution model vs last-click. Understanding the full journey
- Cross-device tracking setup and user ID mapping
03
LAYER 3
CRM Integration
- Connect ad platform data to your CRM (HubSpot, Klaviyo, Salesforce, etc.)
- Offline conversion tracking. Match closed deals back to the ad that sourced them
- Customer lifetime value (LTV) data fed back into lookalike audiences
04
LAYER 4
Custom Reporting Dashboard
- Real-time dashboard: ROAS, CAC, CTR, CVR, LTV. Not vanity metrics
- Weekly automated report delivered every Monday morning
- Creative performance scoring. Every ad ranked by hook rate and conversion lift
THE iOS 14.5 PROBLEM
40 to 60% of your conversions, invisible.
Apple's App Tracking Transparency update removed visibility on 40 to 60% of conversions for most brands running Meta ads. Agencies that didn't implement Conversion API are still flying blind, optimizing on incomplete data and wondering why ROAS dropped.
OUR FIX
CAPI + domain verification + aggregated event measurement, configured correctly. On Day 1 of every client.
How We Run Ads
Not a retainer.
A machine.
We don't take your brief and disappear for a month. We run a weekly sprint system that
keeps creative fresh, data actionable, and your ROAS on a constant upward trajectory.
Here's exactly what we do, and when.
01
Creative Engine
We produce 8 to 12 new ad creatives per month. Every piece is briefed, hooked, scripted, and tested. Built-in kill threshold.
- Hook-first creative briefs
- 8 to 12 new ads / month
- 3-day kill threshold
- Winning ad scale protocol
02
Full Funnel Management
Cold to Warm to Hot. Three separate campaign structures, three separate messages, three separate budgets.
- ToFu: Awareness + Hook ads
- MoFu: VSL + Social proof
- BoFu: Retargeting + Offer
- LTV: Upsell + Retention
03
Data-Driven Decisions
Every decision is connected to a number. We don't change creative because it looks tired. We change it when data says so.
- Real-time ROAS monitoring
- CTR by placement + creative
- CAC vs LTV weekly check
- Frequency capping management
04
Weekly War Room
Every Monday: last week's numbers, this week's tests, this week's creatives. No 40-slide decks. No vanity metrics. A working session.
- Monday weekly report (real data)
- Live dashboard 24/7 access
- Creative scorecard every 2 weeks
- Monthly strategy pivot if needed
Platforms We Manage
Meta Ads
Facebook + Instagram
Feed, Reels, Stories, Messenger
TikTok Ads
TikTok For Business
In-Feed, TopView, Spark
Google Ads
Search, Display, Shopping
Performance Max, YouTube
YouTube Ads
Pre-roll, Mid-roll
Bumper, Skippable, Non-skip
Proof, Not Promises
Real clients. Real campaigns.
Real numbers, verified.
Full Campaign Rebuild
From 0.4x ROAS to 5.8x ROAS. $12k/month to $94k/month revenue. Same ad budget.
Industry: D2C Women's Fashion
Platform: Meta (FB + IG)
Budget: $6,500 / month
0.4xto5.8x
ROAS
$12kto$94k
Monthly Revenue
1.1%to4.8%
CTR
$68to$18
CAC (USD)
THE STATE WE INHERITED
Agency had run the same 2 creatives for 4 months. No A/B tests. CAPI not installed, 60% of conversions untracked. Targeting: broad interest stack, never refreshed. Reporting was screenshots of FB Ads Manager.
WHAT WE DID IN 90 DAYS
Week 1: CAPI installed, pixel audited, GA4 rebuilt. Week 2: 8 new hook-first creatives launched, 3-tier funnel built. Week 3: first test winners identified, budget reallocated. Week 4 onward: weekly creative refresh.
From Vanity to Pipeline
CPL dropped from $185 to $38. 12 to 71 qualified leads per month. Same budget.
Industry: B2B Consulting
Platforms: Meta + Google Search
Budget: $4,000 / month
$185to$38
Cost Per Lead
12to71
Leads / Month
79%
CPL Reduction
4.1x
Pipeline Growth
WHAT WASN'T WORKING
Running identical ads to cold and warm audiences. No funnel structure. Google Search with broad match only, spending on irrelevant queries. No conversion tracking on Google.
HOW WE FIXED IT
Google: switched to exact + phrase match, added 200 negative keywords. Meta: built 3-stage funnel. Cold: problem-aware video ads. Warm: case study + testimonial. Hot: offer + urgency.
Stop Burning Budget. Start Building A Machine.
Your ads should
work harder than you do.
Book a free 20-minute Ads Audit. We'll pull up your account live, show you exactly where
your budget is leaking, what your tracking is missing, and what a real testing system looks like.
No pitch deck. No templates. Just your data, read honestly.
- CTRFull creative audit. Every active ad scored on hook rate & CTR potential
- DATATracking audit. Pixel health, CAPI status, attribution model check
- TESTA/B testing assessment. Are you testing the right variables in the right order?
- FUNNELFunnel structure review. Right message to the right audience?
- REPORTHonest ROAS calculation. The real number, not the agency-reported one
Free
No strings. No pitch.
0h
To first ads live
0x
Avg client ROAS